- 1 Is an e-learning niche directory right for your corporate training company?
- 1.1 1. Create qualified leads
- 1.2 2. Rise in position
- 1.3 3. Demonstrate your specialization
- 1.4 4. Welcome corporate training company customer reviews
- 1.5 5. Expand your marketing budget
- 1.6 6. Promote your complete list of online training solutions
- 1.7 7. Focus on specific industries and customer types
- 1.8 Conclusion
Is an e-learning niche directory right for your corporate training company?
The hardest part of marketing is knowing how to reach your audience. You know that your skills, expertise and support services will win them over But how do you draw in them? Is there a way to get more eyes on your landing page so you can promote all your original USPs? An eLearning niche directory gives you the opportunity to create an accurate role. It features your training solutions, areas of specialization and client reviews, which makes it an ideal addition to your current marketing strategy, especially if you want to reduce costs and differentiate yourself in the SERP. Below are 7 lucrative benefits that e-learning directories can bring to corporate training companies.
1. Create qualified leads
Many e-learning content providers list because they qualify for leadership. Viewers who click on the directory know what they are looking for. They are there to find the best corporate training companies for their organization. For example, every click on your list means something or other. You don’t have to pick casual site visitors from serious buyers. The eLearning niche directory addresses all of their vendor verification requirements, from solutions to support services. Therefore, it attracts leads who are more likely to convert into clients.
2. Rise in position
Most companies nowadays use some form of digital marketing. The main purpose appears on the first page. As everyone is waiting for the top, it is challenging to rise in the ranks. On the other hand, an e-learning directory of companies has proved its relevance. Google gave it a high-quality score because it meets all criteria, for example, outbound links and targeted keywords. When you list, your company improves its SEO through associations, not to mention that you drive more traffic to your landing page, which improves your own site’s ranking.
3. Demonstrate your specialization
Companies don’t usually look for generalists who offer a wide range of solutions. Ideally, they want content providers who specialize in specific training, such as conflict management or employee onboarding. A niche directory allows you to showcase your strengths. You can select up to five specialization fields to be included in your list. However, they should be mentioned in your company’s overview to provide some context. For example, you have worked on over 100 performance management projects with an emphasis on JIT support.
4. Welcome corporate training company customer reviews
There is a section in the e-learning niche directory dedicated to ratings and reviews. Clients evaluate your online training organization based on the results achieved, the quality of communication and services as well as various other criteria. They can share the best and at least what they like about their experience. Either way, your business benefits from social proof. Even constructive feedback can help you improve your strategy. Finally, it gives you a place to send satisfied clients. Link to your list and invite them to share honest opinions.
5. Expand your marketing budget
Tight budgets should not limit your marketing potential. An exclusive directory helps you maximize resources and improve conversions. Creating a basic list is free. However, you can always add PPC to optimize the benefits and control your spending. For example, you set the maximum bid amount and can adjust your budget at any time. You may want to revisit your marketing strategy this month to increase signup or promote upcoming events. Finally, lists with PPC feature transparent geo-bidding, allowing you to display ads in more than 200 countries.
6. Promote your complete list of online training solutions
How do buyers know which sellers offer everything on their must-have list? The directory gives them a complete list of your training solutions. You don’t even have to write them all down. Select the ones that are applicable to add to your list Visitors can always visit your website for more information. In fact, the list is designed for formatting. Each category gives buyers a quick overview of your services, but they need to click on your landing page for details, as well as an extended list of training solutions and off-the-shelf courses that you offer.
7. Focus on specific industries and customer types
Built-in search filters also cover industry and customer types. Visitors can find online training companies that meet their needs, as well as understand the unique challenges they face, such as compliance issues and skills gaps that only relate to your sector. As a result, you can land projects that align with your talent and design background. For example, you are looking for more clients in the human resource field because that is where your strengths lie. Maybe you already have the tools and resources needed to create the right content for that industry. In addition, you may prefer to team up with small organizations versus large enterprises.
Should You List Your Online Training Solutions? An e-learning directory of companies surpasses other marketing tools in that it serves a single purpose, helping visitors to make the best purchase decision. As a result, content providers have the opportunity to connect with clients who would otherwise not be able to find them due to stiff online competition and ever-changing SEO algorithms. In fact, there are over 30,000 directory visitors which makes it the largest global e-learning community.
Looking for ways to convert and boost click-through? Our exclusive online directory gives vendors a results-driven marketing opportunity. See for yourself why hundreds of launch lists to attract more qualified leads.
Download the e-book Standing on the Top: Analyze an e-learning PPC business directory from A to Z to launch your listing and achieve PPC success.