Using animation vs. photo in e-learning video

Using animation in e-learning videos is becoming more and more popular, but is it an acceptable business practice? Should all e-learning videos be animated? Do real people photos look more professional than animated characters? Does using animation compromise the validity of your e-learning course?

Choosing between animation and photos is an important decision. It may increase sales. Or it could cost you a lot of money, even with a small return on your investment. Keep reading to know more.

What’s the big deal?

Does choosing animation over photos really affect the bottom line of your business?

While animated videos may not be a big deal to some, they can be offensive to others. Some people have a hard time regarding animation. It’s hard for them to take animated videos seriously. For this reason you have to choose carefully. Lost customer = lost revenue. And no one is in the business of losing money. On the other hand, other listeners may find animated videos that carry a serious message as a welcome break from their workday. It is important to know where your target audience is.

E-learning videos and animation: things to consider

When deciding to use animation vs. real photo, take a moment to consider the following.

  • Who is yours Audience? Maybe it’s an organization that strongly believes that animations don’t belong in the business world. Or maybe it’s a class of graphic art students who have a better relationship with animation.
  • What fits your organization Branding? Does the branding guideline say that only real people should be used in the videos? Do they say that animation is acceptable but only in certain situations? Does your organization present itself as a serious, no-nonsense institute or a group of fun-loving, young-souls?
  • What is most suitable for Content? Some lend themselves better to a certain mode of presentation. For example, human emotions are best captured in live video or photo, while abstract objects are usually best displayed through animation or iconography. Consider this carefully when deciding on the presentation of your content.

How do you know? Easy. Don’t guess anything. Ask questions.

A real example: you are a directional designer. You are creating a customer service e-learning video for a business unit. Ask them for a copy of their branding guidelines. If they have none, ask them if they like animation or real photos. Even better, show examples of both.

Its the best animation

Animated video, commonly referred to as Excellent for explaining motion graphics, concepts or complex products. They do well to come to life in situational situations. (Visual learning)

Their best picture

The original photos are great when introducing the company to new employees. Real people deliver a more powerful message. Photos are also a good choice when you want to show a high emotional state like harassment or anger, because people relate more to real people instead of animated characters.

Coordinate your efforts

Combining animation with real photos can work well to show a company as modern and high-tech. But if done poorly, it can create a hodgepodge effect that can be annoying. Like most things in life, there are no right or wrong answers.

Don’t squeeze out

Why pay someone to make a professional video when you can do it yourself? We will. As the saying goes, “You get what you pay for.” Cheap produced video Look Cheap your message will get lost in a low quality video. Whether it looks like a kids cartoon or a home video, people are less likely to take your message seriously. Before you start a video project, make sure you have the right ideas and talents.

Getting the right talent

People connect emotionally with other people. Animated videos also have emotions, but it’s harder to relate to an animated character than to a real person. Having real people in your videos helps your employees identify someone they can trust.

You have several options:

  • Hire a professional agency or actor
  • Use your executives and employees
  • Use stock footage

You don’t have to spend a fortune. If the actor is on your budget, go for it. But using your staff can also work well. Another possibility is to use pre-recorded stock footage with proper treatment.

Ebook Release: Artha Learning Inc.

Artha Learning Inc.

Artha is a full-service learning design firm. We partner with companies to design their digital learning initiatives from an educational, engagement and technical perspective.