Listing for authoring tool products: Creating a CTA

Tips for creating an eye-catching CTA when creating a listing for authoring tool products

No list of authoring tools is complete without a call to action (CTA). However, there are some basic rules for writing a winning call to action. First, you need to know your product and how it fills a hole in the market so that you are able to find the right sales angle. Then you need to add your selling points like a lift pitch, only smaller. But that’s just the planning part. You still need to make your call and appeal to your target audience. How do you persuade them to click and take the next step in the customer journey? Follow these tips to write a CTA that gets quick results for your authoring software list.

E-Book Release: E-Learning PPC: Creating the Perfect Authoring Tool Product Listing Strategy

Ebook release

eLearning PPC: Creating the Perfect Authoring Tool Product Listing Strategy

You have the opportunity to maximize results through a PPC listing, which drives more traffic to your landing page and improves conversions!

1. Use commands instead of demand

There is a difference between being forced and demanding that buyers click on a link. Confidentiality is the use of commands that tell them exactly what to do and why. For example, “sign up for a free trial today” gets straight to the point without adopting a sales strategy or feeling overwhelmed. You don’t want to drive them away or give them the idea that you’re “desperate” for a sale. Ideally, CTAs should invite buyers to click and see what your product has to offer.

2. Make it chic and concise

You don’t have much time to conquer them. For example, you need to create short CTAs that arouse their interest. It is also good to create flashy texts that accompany them. If they click away from the page, they will still remember that line. It may contain a statistic or information that is amazing, or it may contain keywords that attract them and connect with them on a personal level. One strategy is to read your CTA aloud and see if it closes the tongue. Is it interesting and conversational sound? Or are there certain words that block the flow?

3. Give them a deadline

The thing about our people is that we tend to be late, especially when it comes to making difficult decisions like buying a new authoring tool. This is why it is essential to create a sense of urgency. Include a concrete deadline or time frame. You may also mention that there is a limited amount, for example, there are only a certain number of spots for your free demo.

4. Tap the authoring software buyer pain point

Visitors flock to the e-learning industry directory for a variety of reasons, but they all want to fill organizational pain points. Maybe their current authoring tool lacks the required features or the UI is not user-friendly for their group. However, you need to research your target audience and the need to buy them, then include their pain points in the CTA. You can even phrase them as questions. For example, “Does their authoring tool have a media-rich resource library?” Instead of just recovering from their challenges, you are able to connect with buyers and emphasize your standout features.

5. Avoid technical terminology

You can always include your glasses in the authoring tool listing, but it’s best to leave out technical jargon outside of the CTA. The key is to be emotional and personal. Of course, you still have to maintain your professionalism so that they see you as an industry authority. However, your Call to Action should not be so full of technical terminology that their dictionary should be broken down. Also, it takes up space that should be reserved for convenience and purchase needs.

6. Tell them where they are going

There is no room for surprise. Buyers should not click on obscure links. They need to know what it means for them. So, explain where the link leads and why it is in their best interest to click on it. For example, they know they’ll go straight to your product page to explore more benefits, or they’re going to sign up for your next live demo event. Once they are on the other side, follow your promise. Welcome them to your landing page and make it easy for them to get involved with your brand, for example, they can contact you via email or contact form for more information.

7. Include the benefits of instructional design software

As I mentioned earlier, buyers’ pain points are only half the equation. You also want them available to answer your questions when you are feeling uncertain about your suit. OK, there’s not much room to cover all your features and functions, but you can give them a hidden preview of your USPs. Focus on the relevant features at the top of their shopping list Again, you need to do your homework to identify their selection criteria. What are they looking for in the top authoring tools? Concentrate on your intuitive UI and branch view templates? You can even create different PPC ads to target specific customer groups.


A list of authoring tool products makes a memorable first impression, but only if you create a results-driven CTA that sticks to them. Make them an offer they can’t refuse. These tips can help you write a call to action that covers all the key elements of the purchase, including what your product delivers and why it’s on top of the rest. So, register your authoring software company today and start a listing with PPC to see instant results.

Our specialized directory for instructional design software provides social proof and builds an instant relationship with qualified leads. There is even a built-in comparison tool so that buyers can weigh all their options at a glance.

Download e-book e-learning PPC: Create the perfect authoring tool product listing strategy for internal tips to launch a successful PPC plan of action.

Ebook Release: Homebase


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