How to sell online courses from your own website

How do I sell online courses on my website?

The developing e-learning sector offers lucrative opportunities for educators to share their experiences and earn a living. If you specialize in a subject and want to showcase your skills, you can create online courses and sell them to visitors. All you have to do is create downloadable courses where people can learn a new subject or acquire new skills.

But the main mind block educators who are thinking about selling online courses will host the course in the marketplace or on their own website. In this article, we will discuss why it is best to sell online courses from your website and how to do it.

Why do you need to sell online courses from your own website?

Before looking at how to sell online courses from your website, let’s discuss the significance of hosting courses in marketplaces like Udemi.

First, we’ll look at why any course maker hosting your courses in e-learning marketplaces is a bad choice for selling online courses:

  • You do not own the platform or brand
  • You do not own visitor traffic
  • You cannot keep 100% of the revenue generated
  • You cannot engage with students
  • You have no control over the policies (for example, return policy)

Anyone who succeeds in selling online courses will tell you that these are red flags. The less control you have over business elements, the greater the risk.

If you are still unsure, here are some reasons why selling courses from your course platform is the best idea.

Low start-up costs

Creating a course website in a day was certainly a challenging task. But, thanks to the technological advances that we enjoy today, creating a course platform does not require much budget or investment right now. Clone scripts are available in the market for cloning popular e-learning websites or marketplaces.

Reach a wider audience

This point may come as a surprise to many. You might be wondering how it is possible to reach a wider audience than a well-established e-learning marketplace like Coursera or Udemy. The answer is simple: creating and selling courses from your own online course platform does not force course creators to be bound by geographical constraints. In contrast, third-party marketplaces set a number of restrictions on the number of listeners or the manufacturers to whom they can sell your course.

Brand building and visibility

Creating a brand for your e-learning business is not easy, but it is important for your growth. Hosting online courses on e-learning platforms masks your brand’s visibility, because you can’t directly access your audience to further enhance your brand. On the other hand, when you host online courses on your own course platform, it increases the visibility of your brand among your target students.

Freedom to implement marketing strategies

E-learning platforms have their own marketing strategies, which are great for a certain amount, but if you want to focus on growing your brand, it’s important to have independence on marketing strategies. When you place online courses on your own course website, you can implement marketing strategies like email marketing, social media marketing, paid advertising on the social platform of your choice and much more.

Gather customer insights

When you create an online course platform, you can integrate advanced analytics and reporting capabilities to track customer visits and their behavior to tailor your offers based on your target audience expectations.

High Return on Investment (ROI)

Listing your online courses from your online learning platform is free of charge list fees, commissions or other service charges. All these charges hinder your revenue growth. Where hosting online courses on your own platform lets you keep all the money for yourself. You can set commission rates and course prices the way you want and change them accordingly, which is not possible when you work with third party e-learning marketplaces.

Customization of your course platform

Hosting courses in the marketplace means you have no control over the look and feel of your course page. But when you create your own course platform, you can apply custom features and functionality to create highly engaging courses and provide a great e-learning experience for your visitors.

Sell ​​online courses from your own website

If you want to gain more control over the entire process of online course sales, from content creation to payment, then selling the course from your own website is the best bet. If you want to successfully grow your e-learning business and scale it on the go, this is the perfect choice.

1. Brainstorm course topic ideas

If you want to sell profitable online courses, you must first gather the idea of ​​the course. Ideally, think of multiple content ideas that will help you successfully launch an online course. When choosing a subject for your online course, consider the type and content of your e-learning business.

This will help you attract your target audience and create better marketing authority for your e-learning business. A great way to get more course idea ideas for your course is to ask your target audience to get a fresh perspective and review new ideas.

2. Verify the concept of your content

Once you’ve gathered good ideas for creating content for your course, examine each option to decide which will work best. Verifying your course concept before selling your final course content will help increase sales and earn more money for your e-learning brand. This is a great way to make sure people buy your online course before moving on to content creation.

Also, remember that you should never build course content around a trending idea because it is popular. Instead, develop courses around the subject matter that you have mastered and make sure your target audience likes it.

3. Create a fully customized website

In order to sell online courses efficiently, you need to create a fully customized website to provide a user-friendly experience for those who want to buy your online course. Ideally, you want your e-learning website to look unique and professional, which is essential for the first impression among your target visitors.

But building your online course platform can be a costly affair that requires a lot of planning and effort. The best choice is to use a course management software that works as a website builder to create an e-learning platform or a marketplace like your own Udemy.

These pieces of software are readymade or clone scripts that come with integrated features (both basic and advanced) to accommodate students, tutors and administrators on the same platform. It comes with a dedicated dashboard-like capability for all users to efficiently manage their courses and financial transactions. Look for scripts like Pinlarn that come with an extremely simple interface and efficient capabilities for both tutors and students.

4. Create an online course

Creating a well-organized online course is just as important as creating an e-learning website. That way, you can offer an enhanced learning experience and encourage your target students to buy your courses. When creating an online course, consider adding both audio lessons and video lessons. It gives you a clear idea of ​​how to get started, what to try and how long it will take to start your course.

Offering a combination of content delivery methods is a great way to keep your students focused on the content. Ideally, you want to create interesting and engaging courses at the same time. Audiences perceive online courses as a high value product based on videos This means that students are willing to pay more to access premium video-content-based courses than regular audio courses.

Many developers create successful online courses using the drip method. This means scattering course sections over days, weeks or even months. This helps the students to absorb the content before moving on to the next module. You can provide the entire course at once so that students can learn at their own pace.

5. Understand what makes your online course unique

To effectively promote and sell your courses, it is important to understand your unique sales offer or USPs. This sets your online course apart from the intense competition in the e-learning industry. Your course may have multiple USPs, but make sure you highlight the main one to make your course promotions easier.

Your course niche can help you decide on the unique aspects of your course. Your target students will instantly recognize the value of your competition, which will help you sell your online courses faster.


Creating and selling courses from your online course platform may seem like a daunting task, but it can be extremely satisfying and, more importantly, profitable if done in the right way. As a course creator, you are once creating something that you can sell over and over again. This is a great way for most e-learning brands.

Do you have any valuable tips for selling profitable online courses from your own website? We want to hear from you. Let us know in the comments section below.

Ebook Release: Pinlearn


Pinlearn is an ed-tech company that provides eLearning software that helps tutors start their own e-learning platform such as udemy minutes without any hassle. This integration and implementation of e-learning software is in line with current technology.