How a niche-specific e-learning business directory works

Steps to create a niche-specific e-learning business directory listing

The COVID-19 crisis has removed many L&D programs online. This is a new business boom for e-learning content providers, but it also means that competition is growing. Fortunately, a niche-specific e-learning business directory can help your marketing strategy springboard. It’s free, low maintenance, and you can add PPC to create more qualified leads. Unlike general directories, the niche-specific list contains all the key selling points and solutions that buyers are looking for, as well as ratings and reviews to create social proof. Follow these 8 steps to drive more traffic to your landing page and get the most out of a free directory listing.

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8 Steps to Maximizing a Niche-Specific E-Learning Business Directory List

1. Register your e-learning solution company

You must first set up a free account with the e-learning industry. It gives you a username and password so you can log in and review your listing at any time, as well as evaluate your performance report. All you need is your name and email address to start registering your e-learning company and access the listing customization page.

2. Include a short company bio

After logging in, you can add your company information at the beginning with an overview of your services and pre-built solutions. There are actually two spots for your company bio. The first should be a quick summary that will be displayed alongside your logo The other is a more detailed explanation of what you can offer clients. Lastly, be sure to add a link to your website so that buyers know where to find more information. You are also able to include your social media links to improve customer outreach.

3. Highlight the specialization area

Every online training solution company has their strong suite, and we give you the opportunity to highlight your areas of specialization. Visitors can search for content providers that use embedded search filters that match the bill, for example, showing only e-learning companies that specialize in employee onboarding or leadership development. You are only able to add the top field of your skills. So, focus on training the specializations that bring the most business to expand your online portfolio.

4. Choose your target industry

Another filter that visitors can use to make searching easier is art. So, you need to choose your best five to attract the right crowd. This is another drop-down menu that makes it easy for you to add art to your list, from hospitality to healthcare. You can also specify additional sectors in your company’s overview, as well as skills and services related to your target industry.

5. Select all applicable training solutions

Directory visitors usually have specific training solutions, such as activity or L&D tasks they want to outsource to experienced professionals. Instead of listing all your services one by one, we have a pre-built list with everything you need. It is even divided into sections like Content Authoring, Gamification and Mobile Learning. You can pick and choose the solutions that you offer so that clients add you to their shortlist. After all, we’ve done our homework and know which training solutions are the most popular, so you can focus on the most important products and services for competent leadership.

6. Provide contact information

Of course, buyers need to know how to contact your company for more information. Some look for content providers who are close to home so they can meet face to face, or need a company for localization services. There is a place for your headquarters in the directory listing. They may click on your landing page if they want to evaluate your portfolio or submit an RFP.

7. Create a Compulsory Call to Action (CTA)

The goal is to convert them into clickable and paid clients. For this, you need an eye-catching CTA that is mandatory and concise. This usually comes at the end of your company overview. They already know about your specialization and industry skills, but it’s a call to action that persuades them to visit your website. So, create a sense of urgency without too much emphasis. You want to inspire competent leadership, don’t make them feel uncomfortable.

8. Invest in a listing with PPC

This brings us to the final step, which is to add PPC to your e-learning business directory listing. PPC campaigns include a CTA button, personal account manager and landing page advice. You also have access to data-rich reports to help you optimize your listing and monitor daily performance. Also, you can set your own spending cap to stay within budget and get premium placement in the directory. For this reason, many e-learning content providers choose to launch a listing with PPC because it is very affordable. It even improves your SEO because the site is already established and has a loyal follower That way, you can expand your marketing reach and see instant results.

Conclusion

Our niche-specific e-learning business directory is a golden opportunity to attract more leads and showcase your industry skills. After all, launching a listing with PPC starts at just 5 cents a bid, so you can get more rewards without spending a penny. It’s easy to launch your targeted PPC strategy and set your maximum bid amount. In fact, it only takes a few minutes to customize your campaign and increase those conversion statistics.

Take a moment to check out the eLearning Content Provider Directory to see why hundreds of vendors are promoting their products and services with us. Buyers can evaluate all of your key selling points and training solutions in one place, as well as compare their best choices and read the latest user reviews.

Download ebook Perfect Your PPC Campaign: Content Provider Directory List Ultimate Guide to Launching Your Listing and Achieving PPC Success.

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