- 1 Create more leads for your e-learning solutions in the e-learning industry directory
- 1.1 1. Get a top spot in the exclusive directory
- 1.2 2. Evaluate conversion statistics to change your marketing focus
- 1.3 3. Drive more traffic to your online portfolio
- 1.4 4. Learn marketing tips from your personal PPC advisor
- 1.5 5. Include a CTA button to increase click-through
- 1.6 6. Create a proven e-learning solution track record
- 1.7 7. Highlight your standout services in the list of e-learning companies
- 1.8 8. Use search filters for reference
- 1.9 Conclusion
Create more leads for your e-learning solutions in the e-learning industry directory
Listing your e-learning solutions in the e-learning industry directory helps you connect with your target audience. However, there are ways to generate more leads and increase conversion rates. For starters, you can add PPC to your directory listing to optimize performance. Geo-bidding starts at just a few cents and you set your own spending cap, so you don’t have to worry about going over budget. Your product page has built-in metrics to track KPIs and outbound links to drive more traffic. Below are 8 internal secrets to attract qualified leads for your e-learning company listing.
1. Get a top spot in the exclusive directory
You are already separated from an e-learning solution list, but adding PPC will get you premium placement in the directory. You move to the top of the page so that your e-learning company is more likely to click on leads than competitors. There are also embedded filters that allow them to narrow down their options, for example, they may only show e-learning content providers that offer specific online training solutions for their industry or.
2. Evaluate conversion statistics to change your marketing focus
Conversion statistics allow you to zero in on improvements. For example, most of your traffic comes from a specific region or industry, so you can adjust your marketing strategy to tap into this population, or you can expand your keyword list to reach an audience that is not often converted. A PPC listing includes detailed reports to help you track performance and fill in the gaps.
3. Drive more traffic to your online portfolio
Your online portfolio typically seals the deal, or at least, asks clients to submit RFPs for more information. An online directory listing helps drive more traffic to your landing page so you can showcase all your accomplishments and prove your special skills. You can even specify a work sample in your directory listing or CTA. If they want to evaluate your design skills and in-house knowledge, invite them to visit your website. Be sure to use it in cases that provide purpose, constraint, and context. That way, clients know you’re doing the job and have field experience.
4. Learn marketing tips from your personal PPC advisor
Each listing, including PPC, comes with a personal advisor. They can give you insights to optimize listings and customize your PPC campaigns. You’ll also find an account manager who can address your questions or concerns, as well as tips for a targeted landing page to help you make the best first impression. They have worked with numerous e-learning companies, so they know how to avoid the most common marketing mistakes and get the best results regardless of your budget or goals.
The most notable advantage of implementing an e-learning company listing with PPC is a CTA button. This drives more visitors to your website so they can reach for personalized estimates. Leads are more likely to click attention-grabbing buttons than embedded links. For example, you can improve the click-through rate. Privacy is about solving their problems, improving employee engagement or reducing L&D costs. You need to identify their pain points then tell them how your e-learning company can overcome them. For example, your online training solutions will motivate their employees and promote real-world applications.
6. Create a proven e-learning solution track record
Buyers look for e-learning content providers with a solid track record. They want companies with positive reviews and ratings to reduce risk. Companies’ e-learning directories allow you to build social proof and improve your online reputation. There is a built-in review system that allows clients to share their experiences, such as which one they like best and at least about collaboration. Positive ratings increase your credibility, but even negative ratings can give you constructive feedback to improve your business strategy.
7. Highlight your standout services in the list of e-learning companies
Ultimately, prospects are looking for content providers who provide all items on their preferred list, be it compliance training, JIT support, or gamefiction courses for customer service. The directory lets you showcase all your online training solutions in one place There’s even a pre-built list, so you simply select the appropriate solutions to add them to your list. You’ll be able to highlight areas of your specialization and industries that you would like to work with, for example, healthcare or the retail sector.
8. Use search filters for reference
The directory search filter is there to speed up the selection process. As such, you should use it as a reference tool when creating your list. For example, what industries would you try to attract? What areas of specialization should you include based on your skills and competencies?
Even a free e-learning industry directory listing gives you qualified leads and improves site SEO. Upgrading to a PPC listing makes it even more rewarding. It’s also easy to customize your campaign and budget. Unlike other marketing tools, you don’t have to wait weeks or months to pay for it, because flexible reports give you the ability to measure success and adjust your approach on a daily basis. Create your special directory listing today to increase conversions and tap into your target market.
Our specialized directory for e-learning companies can help you build your brand and expand your marketing dollars. It also gives you the opportunity to promote your specialty area and online training solutions.
Download ebook Perfect Your PPC Campaign: Content Provider Directory List Ultimate Guide to Launching Your Listing and Achieving PPC Success.