6 Ways to Use Virtual Reality in the Retail Industry

How to use virtual reality for retail training

A group conversation at a retail store during the holiday season.

John: A customer at the counter is very upset about the service. Who can handle the situation?
Gym: John, I’ve never done this before.
Jenny: I will do it.
John: Jenny, do you have any experience with this type of problem?
Jenny: Yes, a virtual. Last week, I handled this kind of situation in my virtual reality training course. Now I am confident because I have already done it.

According to a Statistar 2020 study, 70% of North American learning and development (L&D) departments use virtual reality in e-learning. [1]. Virtual reality training gives staff experience. It practically prepares the team to deal with situations they have never encountered before.

“The great thing about VR is its ability to make learning experiential.” – Andy the trainer

Let’s take a look at how the virtual reality of e-learning is affecting the retail industry.

Virtual reality e-learning in the retail industry

Virtual reality training courses can be made for retail frontliners for both hard and soft skills.

Onboarding and orientation

Retail recruits usually have to run and hit the ground. Every retail brand has a culture associated with it. In order to be able to serve customers as a brand ambassador in that culture, it becomes important to quickly assimilate the core values ​​and ethics of the company. VR training specializes in this. Here is an example.

Sprout Farmers Market has created virtual reality training courses to teach them core values ​​such as “respect and serve one.” Later, an experiment found that 48% of employees who used VR could memorize all ideas perfectly compared to 3% who learned through traditional methods. The test was conducted on 300 employees.

Virtual reality training courses enhance the organization’s efficiency and effectiveness. This not only helps them retain their energy but also helps to unleash the hidden talents in the team. This can affect the recruitment process across the retail market. Virtual reality in e-learning offers more scope for recruiting people for qualities beyond mere skills and experience. This allows the company to see each candidate as an asset with the potential to become an asset.

Customer service skills

Virtual reality e-learning offers an immersive way of learning skills that equips your employees to serve customers with patience and care in a variety of situations. With VR in retail training, students feel that they are a part of the simulation and are being conducted directly by an instructor.

We’ve created a customer interaction course for a company that provides an album of situations that anyone can learn and revisit when needed.

Example of customer interaction VR course

Example of customer interaction VR course

Example of customer interaction VR course

Example of customer interaction VR course

Conduct difficult conversations

If inexperienced employees suddenly have to deal with difficult situations and conversations with the customer, it can put them behind. Virtual reality e-learning creates a simulation where the employee is placed in a situation to know the appropriate response. In the virtual scene it becomes easier for them to ease their ego and manage their emotions and behaviors. At the same time, they learn to respond appropriately to different situations. Like Jenny (scene at the beginning of the article), they are mentally and emotionally ready to hit the retail floor or counter with confidence.

Experience virtual reality in e-learning.

Workforce security

The safety of employees of great companies is a priority. Virtual reality training courses teach employees how to respond to emergencies such as fire and smoke, robberies, shootings, etc. In e-learning, virtual reality takes the student through real situations without fear of real life risks.

Virtual reality is a safe place to learn soft skills and de-escalation skills in e-learning.

Floor operation

Virtual reality training courses can be used for a wide range of skills related to product placement or replenishment on shelves, order-to-packaging process, customer service in restaurants or hotels, seating arrangements, booking schedules, etc. The desired position or seating arrangement helps to strengthen knowledge quickly and in real time.

Virtual reality training courses can be taken during the work schedule.

New technologies and tools

Virtual reality e-learning is not limited to soft skills. Training can be given for new technologies and equipment. VR training does this quickly and extensively, from packaging to over-the-counter software. Explaining VR content in retail education is as real as an instructor. Nonetheless, it saves travel costs for trainers traveling across the country or around the world for extensive training in stores.

Virtual reality makes retail training a reality on a large scale, at a fraction of the cost.

Conclusion

The immersive virtual simulation experience allows employees to set foot on the scene and learn how to work when faced with similar situations on the ground. Retail training helps VR staff prepare for the holidays and during rush hour, annoyed customers, etc.

Believing in your corporate training goals to a trusted partner is no longer a game of waiting. Top Custom Content Company and Brandon Hall SmartChoice Choice Solutions Providers use the services for two years in a row.

If you want to know how our services and solutions can give you an edge in your corporate training, contact me or leave a comment below.

References:

[1] Education and development in North America: learning technology

Ebook Release: Tesseract Learning Pvt Ltd

Tesseract Learning Pvt Ltd

Tesseract Learning works with global organizations to improve employee performance through the spectrum of digital learning solutions. Solutions include e-learning, mobile learning, micro-learning, game-based learning, AR / VR, adaptive learning.